RABBIT RABBIT

Ensure the age-old ritual lives on. Say "Rabbit Rabbit" first thing on the first day of each new month for good luck!

We're on a mission to spread more good and more luck with our classic apparel, accessories and prints—great for giving the gift of good luck!

Good Luck Gifting Season is Here!

Let the celebrations and graduations and good luck gifting begin! We're kicking off the season with 20% off for Teacher Appreciation Week! We've met so many believers who learned this tradition from their school teachers. Let's celebrate them!

Shop Now

Good Luck Gift Tray Giveaway

We've partnered with Philly ceramicist Felt + Fat to bring one follower the most unique good luck gift tray. See details on Instagram to enter!

We’ll announce the lucky recipient on Tuesday, May 7. Good luck!

Enter Here

MORE GOOD, MORE LUCK.

We believe the more good we do, the more luck we create. That is why we donate $1 of every purchase to both the National Alliance on Mental Illness and The Trevor Project—to help ensure that no one is alone on their mental health journey.

  • Responsible Design

    Designed with integrity and partners who care about the earth and its people.

  • Women-Owned

    Owned by two women who are mothers and friends.

  • Giving Back

    Every purchase creates more good— donating directly to NAMI and The Trevor Project.