About the Ritual
It is believed that saying “Rabbit Rabbit” out loud first thing on the first day of the month brings good luck.
As with many superstitions, the origin is unknown, but the first written record was in a British periodical named Notes and Queries in 1909. Some believers have included Franklin D. Roosevelt and the 1960s fictional character Trixie Belden. And for all the ‘90s kids out there, Nickelodeon was known to celebrate the tradition, too!
Though we can’t absolutely guarantee this ritual works, we do know starting each month with these two words makes us feel hopeful for a fresh start and excited by possibility.
About the Founder
Hi! I’m Susie. I first discovered the "Rabbit Rabbit" ritual watching Nickelodeon back in the ‘90s, and I’ve been saying it on the first of each month ever since. Now, I’m on a mission to keep the tradition alive—spreading more good and more luck through thoughtful design, monthly reminders, and this community of good people. I’m so glad you’re here!