Rabbit Rabbit
We're on a mission to ensure the age-old ritual lives on with our classic apparel, accessories and prints—great for giving the gift of good luck!
Female Founded
Our goods are thoughtfully designed and meticulously sourced by our female founders, Susie + Erin – firm believers in working with good people to make good things.
Let customers speak for us
Exceptional merchandise and wonderful customer relations
Just having it in the room is great and then when lit is even better.
These are my favorite mugs! Our family has sentimental story for our love of rabbits, but in addition to that... the design of this mug is so creative and the quality is bar none! I bought one for myself and every time I went to use it, I saw my husband drinking out it......so I bought another one. I now feel badly for all our other mugs because we just use these all time.....I think it is the sturdiness and big handles that just make them so fun. I am now purchasing these for each of my siblings' birthday and with lessons learned.....one is NOT enough......I always send two! Enjoy!
My sister and I have been Rabbit Rabbit people for years. I love that we now have a place to purchase our love of the susperstition. I got the t shirt and the pictures. All awesome! T shirt is subtle but so cute. I especially loved the hand written note! That will keep me coming back to support a small business that cares about their customers!
This is such a lovely print. It reminds me of my three daughters. Rabbit images are near and dear to us so this print is perfect.
I love these rabbit rabbit buttons. The designs and quality are great. They have already brought me good luck!
Got the Rabbit Rabbit Heather sweatshirt and it is the softest, comfiest thing ever! Also love my Rainbow Heart Rabbit print. But this sweatshirt, tho… runs slightly larger, so it’s roomy, but I’m good with it.
Bought this for my Mother In Law she's a big fan of Rabbit Rabbit every month the Mug was great
I love this mug because it fits my hand so well and is a very comfortable weight.
The Rabbit, Rabbit logo makes me happy and reminds me that today is a new start. The downside of this mug is that my husband often uses it before me in the morning so I'll have to get another!
I always say RABBIT RABBIT on the 1st of the month, so I was thrilled to discover this site! Echoing what others have said, this is the most plush, comfortable sweatshirt I’ve ever owned. How could it not bring me good luck all month long? Just one suggestion: I would move the lettering up just a tad, maybe ½ inch or so. Otherwise, this is a perfect product. Get yours today!
Customer Favorites
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Ritual Candle
Regular price $40.00 USDRegular priceUnit price per -
Rabbit Rabbit Magnet
Regular price $12.00 USDRegular priceUnit price per -
Lucky Day Diner Mug
Regular price $18.00 USDRegular priceUnit price per
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Free Shipping
We offer free shipping on all orders over $49, throughout the U.S.
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Giving Back
We give $1 of every purchase to both NAMI and The Trevor Project to spread more good and more luck.
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Excite + Delight Guarantee
Every purchase comes with our 'Excite + Delight Guarantee'—love your items or your money back.
Our 5-Star Sweatshirt
"It's by far the softest sweatshirt I own."
Our sweatshirt is the softest for a reason. Made with airlume combed and ring-spun cotton, the highest-quality cotton out there. It’s the coziest without being too heavy and great to wear season after season. This vintage-inspired crewneck is made for daily wear, especially the first of each month.
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FAQs
Is Good Luck Guaranteed?
Not exactly, but we do guarantee your Rabbit Rabbit goods will bring you joy. And if not, we’ll gladly accept a return. Click here for our return policy!
If I forget to say it, will I have bad luck?!
Of course not! This ritual just brings extra goodness, hope and joy.
Where did this ritual begin?
No one truly knows the origin story of 'Rabbit Rabbit' but it has British roots and exists in different variations; 'Rabbit Rabbit Rabbit', 'White Rabbit, White Rabbit' and 'Bunny Bunny' are other known sayings.
Who is Rabbit Rabbit for?
This ritual is beloved by many and our mission is to share this tradition with the world. If you are looking for a new way to start your month, with hope, joy and luck, then Rabbit Rabbit is for you!
I have more questions...What's your return policy? How do you ship?!
We get it—you need to know the logistics. Visit our Shipping + Return Policy page for more of the boring.