Rabbit Rabbit

We're on a mission to ensure the age-old ritual lives on with our classic apparel, accessories and prints—great for giving the gift of good luck!

Female Founded

Our goods are thoughtfully designed and meticulously sourced by our female founders, Susie + Erin – firm believers in working with good people to make good things.

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  • Free Shipping

    We offer free shipping on all orders over $49, throughout the U.S.

  • Giving Back

    We give $1 of every purchase to both NAMI and The Trevor Project to spread more good and more luck.

  • Excite + Delight Guarantee

    Every purchase comes with our 'Excite + Delight Guarantee'—love your items or your money back.

Our 5-Star Sweatshirt

"It's by far the softest sweatshirt I own."

Our sweatshirt is the softest for a reason. Made with airlume combed and ring-spun cotton, the highest-quality cotton out there. It’s the coziest without being too heavy and great to wear season after season. This vintage-inspired crewneck is made for daily wear, especially the first of each month.

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Is Good Luck Guaranteed?

Not exactly, but we do guarantee your Rabbit Rabbit goods will bring you joy. And if not, we’ll gladly accept a return. Click here for our return policy!

Do I need to say it every month?

Like any ritual, the more you practice, the easier it gets. But if you forget, just try again next month! We can remind you— be sure to follow us on IG and subscribe to our emails for reminders!

If I forget to say it, will I have bad luck?!

Of course not! This ritual just brings extra goodness, hope and joy.

Where did this ritual begin?

No one truly knows the origin story of 'Rabbit Rabbit' but it has British roots and exists in different variations; 'Rabbit Rabbit Rabbit', 'White Rabbit, White Rabbit' and 'Bunny Bunny' are other known sayings.

Who is Rabbit Rabbit for?

This ritual is beloved by many and our mission is to share this tradition with the world. If you are looking for a new way to start your month, with hope, joy and luck, then Rabbit Rabbit is for you!

I have more questions...What's your return policy? How do you ship?!

We get it—you need to know the logistics. Visit our Shipping + Return Policy page for more of the boring.