RABBIT RABBIT

We're on a mission to spread more good and more luck—and to ensure this age-old ritual lives on. Say "Rabbit Rabbit" first thing on the first day of each month for good luck.

Enjoy our classic prints, apparel, and accessories designed to remind you.

New Arrival!

Your newest good luck charm is here. The Rabbit Rabbit Reminder Bracelet is hand-beaded by Bunny Shapiro in Puerto Vallarta, Mexico with delicate glass Japanese seed beads. It is made to remind you to believe in luck, to look for luck, and that you are worthy of luck!

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MORE GOOD, MORE LUCK.

We believe the more good we do, the more luck we create. That is why we donate $1 of every purchase to both the National Alliance on Mental Illness and The Trevor Project—to help ensure that no one is alone on their mental health journey.

  • Responsible Design

    Designed with integrity and partners who care about the earth and its people.

  • Women-Owned

    Owned by two women who are mothers and friends.

  • Giving Back

    Every purchase creates more good— donating directly to NAMI and The Trevor Project.